People love previews: we love previews when we go to the movies; we love previews of books, apps, TV shows, music. If we could preview important events in our lives, such as getting married or seeing what our kids will be like as teens, we’d probably be all over that, too. So previewing content on your website can be a great way to get people excited about what it is that you’re sharing and give them an inducement to click through to the full story. It’s also an excellent way to increase your search engine optimization with only a little bit of extra effort. Check out our Using preview posts to improve SEO tip to learn more about this strategy.