A lot of people think LinkedIn is just about recruitment and job searches. The truth is, LinkedIn is a more powerful leads engine than you might think, particularly for professionals in BtoB industries. That’s why when I saw the following article on mashable.com by Aja Frost, I took note. How to increase your LinkedIn profile views by 425%.

That title reminds me of a sales pitch for a timeshare in Bali that pays you to visit, but follow along with the author’s experience and you’ll see that it’s really a matter of common sense.