When a science teacher decides she wants to chuck in the education game and become a pie entrepreneur, where does she go to get started? Naturally, she comes to the company whose name says it all—Applied Imagination Media—the folks who make dreams come true. At least that’s what happened when Susan entrusted us with her brainchild. We built her brand from scratch, sort of like making a delicious crust. First came the new company name that reflected Susan’s desire to experiment with pie as well as her background in molecular biology. Then came the logo and messaging. Every element was designed to work not only as part of the website, but for every marketing element including signage and print materials. Today Pie Lab has become the destination for pie in south King County; tomorrow Pie Lab will rule the world!
“AIM built a website that gave us the tools we needed to make our online retail operation more successful.”