When a lawyer has a name like “Doctor” you’d better be sure to state clearly what type of services that person performs on their website. For the Law Offices of Erica A. Doctor, that was just one consideration we had to consider. Erica’s area of expertise is environmental law, and communicating just what that entails was another critical part of the website development process for the Tacoma-based attorney. After all, whereas most lawyers can defend your right to bear arms, only an environmental lawyer can defend the right to arm bears. We kid. However, when visitors to your website spend on average less than 10 seconds determining if the site has what they’re looking for, and you’re trying to generate leads, you’d better say what you mean in big bold letters that are as clear and uncontestable as a Grizzly’s smile.
“AIM built a website that gave us the tools we needed to make our online retail operation more successful.”