The folks at Criterion NDT are smart cookies. Their eddy current testing instruments are the tools rocket scientists rely on so they never have to say, “Oops. There goes another one.” during launches. Non Destructive Testing is also vital for medical instruments and aeronautics, so it’s not a stretch to say that Criterion NDT is all about quality. But as advanced as their engineering and manufacturing is, Criterion had a website with issues. We were asked to check it out, and to our horror we discovered non-standard code hacked into an old WordPress theme. Let’s just say a website like that is less likely to make it off the launch pad than a washing machine. So we tinkered and patched and got the old turkey gobbling again then we recommended a better way—a website that would include back-end controls, reliable performance and improved SEO. They wanted it. Like I said, smart cookies.
“AIM did more than build a website, they delivered my brand to the online community.”