PhysioHealth is a multi-specialty clinic with medical doctors, chiropractors and therapists all working together to get patients back to health. But when they came to us the company’s name suggested something very different: Spinal Rehab Associates. They wanted a new identity that fit with their broader services and expertise. It turned out to be quite an undertaking due to the huge number of competing clinics and health brands. Fortunately, we love a good challenge, and the end result was just what the doctors ordered. But there’s a bit more to this feel-good story: along with the new name, logo and web design, the clinic itself needed new signage. The sad truth is that medical school does not prepare doctors to source and purchase marketing materials that weigh a ton and require cranes to install. But the happy coincidence is that AIM is quite capable of doing that for their clients, which we did, and they all lived happy and healthy ever after.