We all know that we should eat smarter and follow sound nutritional advice. That same thinking led the start-up owners of Nutrition Authority to seek out the right way to create a website and reach out to potential clients. What they found was our lean, green SEO machine driven by WordPress, smart blogging, search optimized content and social media broadcasting. As with many clients, we branded NA’s social media to provide brand continuity with the website and we taught them how to blog strategically using keywords, related content links and tags that help Google parse the content. Just as cutting down on carbs isn’t easy, blogging for business takes time and thought, but the end results are worth the effort.