Over the last decade, we’ve watched National Etching explode from a custom glass etching service to a multi-branded retailer selling products ranging from wooden kitchen spoons to laser-etched stemware featuring humorous, heartfelt or pithy messages. With each creative shift in direction or new product line, we’ve been there to support NE, offering customized solutions such as an evolving online shopping experience, easy-to-update product galleries, a variety of marketing strategies and specialized websites for testing new products and brand concepts. On occasion we’ve even offered a clever phrase or two for their products. Clients such as NE thrive on experimentation and at AIM we’ve built tools that help us respond to their needs quickly while limiting the cost. National Etching is proof that businesses are ever-changing; they need flexible websites and website developers like us that can change with them and help turn their wildest ideas into cash.