WordPress is an awesome blogging tool, but the conventional blog presentation of posts in reverse chronological order is not optimal for business use. Business site visitors are looking for answers to questions and solutions to problems. They’re not about to read an article or a series of articles that may or may not have anything to do with what brought them to that page. People aren’t patient when it comes to searching the Internet. And yet blogs in general and WordPress blogs in particular are packed with the content and links that search engines love.

The Bizblog Difference

Given the real messaging needs of business and the powerful SEO structure of the blog, it makes sense that businesses would benefit by a marriage between the two—we call it the bizblog. Bizblogs are websites using conventional presentation tactics that are built on a blog platform. In addition to the benefits noted above, businesses that use blog posts to extend their content and give added value to visitors are rewarded with better SEO and higher search engine result listings. And if you use your bizblog as the hub of a social network strategy, you’ll gain even more search engine punch while increasing your brand value as a source of expertise and trust. This is why we believe the bizblog is the smartest choice for most businesses.

Businesses need to manage content

Market conditions and consumer tastes always seem to be changing, so a website built for business needs to be flexible. WordPress provides the basic tools of a content management system (CMS), such as word processing, file uploads, image libraries and categorization. With the native CMS, bloggers can add posts, videos, images, music and add specialized content in sidebars. But when it comes to creating customized page layouts and manipulating content presentation to suit your needs, WordPress relies on the creativity of developers. Fortunately, the platform was designed to be adapted easily by developers who needed custom solutions. The only downside to this system is that you have to understand how WordPress code works and how to adapt it, or rely on someone who does.

Not enough control—a common complaint from clients

If you have to rely on a web developer to change site messages, images, banners, contact information or product descriptions, you’re going to pay more than if you could do the job yourself, and chances are you’re going to have to wait until the developer has an opening in their schedule to complete the job. As we began developing the bizblog solution at AIM, we knew that it was important to give our clients as much control over their content as possible. Many of our clients had experienced the inconvenience of not having control with previous websites, so we made content management a priority.

The AIM bizblog solution

Maybe it’s because we’re lazy, but we hate doing the same thing over and over again. So we built tools into our evolving framework that allowed us to do these things quickly. The result is a framework that lets you present your content pretty much however you want; we call this “extended content management.” The possibilities are almost endless. For instance, you can build custom page layouts that emphasize your content in creative new ways, and once you get the hang of using the tools, you can do so literally in minutes.  Since you can edit any text, you can test new marketing messages and ideas whenever the time is right. You can rebrand a page or the entire website for a special occasion—think of the way Google freshens things up on holidays—then return to your official presentation when the event is over. You can add a banner to the top of a page or every page to bring attention to a special offer. You can add videos, images, slideshows, text or any kind of content virtually anywhere on your website. If you have a marketing team in-house or if you work with a marketing or PR agency, just think what it would mean to give them this kind of control.

You can learn more about specific features and our flexible bizblog framework, Netoro, by clicking on the links here, or contact us if you have questions about implementing our bizblog approach for your business.