Google analytics provides a free, convenient and rich analytics tool for digging into the web traffic on your site. Understanding how visitors are getting to your website and what they’re doing once they arrive on the site will help you increase that traffic and create the kind of content your visitors seek. From checking which keywords are returning the most search value to which pages or posts are most popular, web analytics is a key element for reaching your online marketing goals by providing the metrics you need to evaluate the success of your tactics.

Google Analytics step-by-step setup

Since analytics are so important, we’ve created a checklist for setting up Google Analytics for your WordPress website:

  1. Create a Google gmail account for the website, such as myweb@gmail.com
  2. Go to http://www.google.com/analytics/
  3. Click Create an account
  4. Enter your gmail password
  5. On the next page, click sign up.
  6. Create an account name. Use the website name for clarity.
  7. Select the proper http prefix. (In most cases it will be http://)
  8. Choose the appropriate industry category
  9. Agree to the terms of service
  10. Click Create Account
  11. Get the tracking ID. It will begin with the letters “UA”
  12. On your WordPress site, go to Plugins/Add New
  13. In the Plugins search field, type “Goolgle Analytics”
  14. Select the Google Analytics plugin and install it
  15. Under Settings (left sidebar) go to Google Analytics
  16. Paste the tracking code into the field labeled Web Proptery ID.
  17. Click Save Changes.
  18. If you look at your Google Analytics account page, you’ll see that the Tracking Status is “Tracking Installed”
  19. Return after 24 hours to view site traffic statistics

Additionally, you can include some of the Google Analytics charts right in your WordPress dashboard using plugins such as Google Analyticator and Google Analytics Dashboard. These plugins offer a quick glimpse of recent traffic, but to dig into the full scope of all the features offered by Google Analytics you should use the Google Analytics website for your account.
If you have any trouble setting up your own Google Analytics tracking for a WordPress website, please let us know and we can share a solution. Feel free to share this information and leave comments.