Jason Wilcox is a commercial real estate agent in Seattle specializing in multi-unit housing. He is also a CCIM, which is a title denoting extensive education in commercial real estate. Like many real estate professionals, Jason’s website (before he came to AIM Business Websites) was a generic creation offered as one-stop shopping solution to all real estate agents, regardless of their focus or particular market. Unfortunately, many of these “professional solutions” sites share content over hundreds of websites, violating every principle of good search engine optimization. Jason needed a smart business solution that would help him stand out from the crowd. By creating an SEO strategy built on delivering unique, relevant content–the Google best-practices method–and crafting brand messages to help visitors understand Jason’s advantage, we gave him a tool that can build search equity over time and generate leads.