When Anne Underwood envisioned a pet products and services directory, she turned to an online directory-building service, but after a frustrating few months she realized that she needed greater flexibility and control, and that’s when she came to AIM. Knowing that there were some great directory products available for WordPress developers, we researched the options and the requirements for Paws & Save, and once we found the right product we integrated it with our ThemeBlocks website editor for WordPress. We also added a shopping cart feature so Paws & Save could sell directly to visitors and include affiliate sales, as well. The takeaway from this is that Anne saw an untapped opportunity, and AIM figured out how to tap it. So you might ask yourself; what might we tap for you?