The Internet Credit Union–based in New Jersey–looked three thousand miles away to AIM for their web development team. Headed by Jordan Modell, the ICU CEO and Chairman Brewster Kahle, founder of the Internet Archive and co-founder of Alexa Internet, the Internet Credit Union was created to bring needed banking services to under-served consumers. The project grew from a several page marketing vehicle to a fully articulated consumer site where people can sign up for services and login to their accounts. Working with the Internet Credit Union’s marketing team, and riffing off a design from the Element Federal Credit Union, the site gained character with the photographed finger puppet motif and simple iconography. The Internet Credit Union website is fully-functioning proof that you can do pretty much anything with WordPress and some applied imagination.