Metrics are the often-overlooked part of managing a website, but knowing who is visiting the site, where they are reaching the site from and what they are clicking on when they reach the site are the keys to creating a website that is best-suited to your target audience. Google provides one of the best free analytics tools—Google Analytics—which we recommend to our clients along with StatCounter and the WordPress analytics available from the JetPack plugin. In our recently published tutorial, How to install Google Analytics on a WordPress blog, you can follow the detailed steps to add Google Analytics to your WordPress website and start tracking your visitors as they come and go.