Meet the AIM Team
scott-pelland
eric-boettcher

Scott Pelland

President | Web Development | Marketing |Communications

Scott comes to the web development and online marketing industry with a background in consumer marketing and publications after 20 years at Nintendo of America. As Nintendo’s Publications Director, Scott oversaw print and online efforts and was a member of Nintendo’s product launch team. If you’ve ever heard of or purchased Game Boy, Pokémon, Nintendo DS or Wii, you have Scott to thank in part. AIM clients benefit from the same real-world experience that helped earn Nintendo the Marketer of the Year award from Ad Age for the launch of the Wii video game console not to mention billions of dollars worth of sales in one of the most competitive high-tech consumer industries.

But wait, there’s more! Scott also brings innovation and technical skills to the table as an expert in WordPress CMS development. He authored AIM’s exclusive studio environment—ThemeBlocks—which adds flexibility and search engine power to the already excellent WordPress platform. And when clients require creative new tools and functions, Scott oversees the development of solutions that are both easy-to-use and effective. Scott is a native Washingtonian who grew up in the Skagit Valley, graduated from the UW, received a Master’s degree from Brown University then returned to Seattle. Now he resides in the Snoqualmie Valley with his wife, Kelly, and twins, Mary and Robbie.

Eric Boettcher

CEO | Web Design | IT Management | Sales | Graphic Design

Eric spent three decades in the newspaper industry in the Pacific Northwest before escaping the demise of newsprint and helping found AIM. Beginning in the design department at the Skagit Valley Herald, Eric moved to the Eastside and up the ladder until he became the Vice President of IT at the Horvitz newspaper chain, where he was responsible for everything from websites to office automation to overseeing the building of entire print facilities. Managing projects, big and small, and providing cost-saving technical solutions for non-technical staffers were key skills developed in the newspaper industry that help Eric craft Internet solutions for AIM clients today.

At AIM, Eric welcomes the return of hands-on graphic design projects, something he missed while keeping the presses rolling for many years, while his IT background gives him the expertise to find elegant solutions to almost any client need online. He also has the gift of being able to explain highly technical concepts in ways that non-techies grasp instantly. Eric hails from Burlington in northwestern Washington and resides in Federal Way with his wife, Jill, and their spirited Lab-mix, Tristan.